Does Email Reputation Matter?

I recently posted an article on BetterNetworker.com that talks about how your autoresponder service’s email reputation can effect your email deliverability.

With email ROI sitting at around $43 earned for every dollar spent (according to the Direct Marketing Association), this form or marketing is extremely valuable, BUT, your email campaigns can be shut down IN A HEARTBEAT if your reputation scores drop to “spammer” levels.

Check out the article for more information, and be sure to watch the supplemental video I did that shows how you can check your autoresponder service’s email reputation score.